Pageants, reality shows, slimming pills advertisements… So many things in modern society lecture us what defines a woman’s beauty and what not. Urged to define their own beauty, three European artists Maddalena Fanfani, Van Lanigh and Yana Medow paints up to tear down the hypocrisy of mass media. Informed by pop-art, surrealism, fauvism movements, they use bold colours and hyperbolic shapes as a rebel yell: Who is there to decide the beauty of mine but myself!?